Rao, Aliya Hamid. 2026. “The Problem with Rapport in Interview-Based Studies.” Qualitative Sociology.
https://doi.org/10.1007/s11133-025-09619-8

Abstract: Rapport is an orienting principle in qualitative research. It is a capacious concept which, in practice, is deployed by researchers in a wide variety of ways. Despite its definitional ambiguity, in interview-based studies, researchers often link rapport to obtaining more open and honest – and thus high-quality – data. While rapport has been critiqued in the ethnographic tradition, these critiques have not extended to the particularities of interview-based studies. I offer two critiques of rapport as an orienting principle in interview-based studies. First, I question the assumption that rapport is an unmitigated methodological positive and consider instances when it may not be particularly useful or may even be detrimental to data collection. Second, I argue that the privileged position rapport occupies as an ideal-type of researcher-participant relationship risks foreclosing other types of researcher-participant relationships. The overemphasis on rapport may serve to harm data transparency and epistemic accountability. I argue for de-centering rapport as an orienting principle for interview-based studies.

Author:

Aliya Hamid Rao is an Associate Professor at the London School of Economics (Department of Methodology).